PRIVACY NOTICE
Last updated: 09/16/2025

This Privacy Notice describes how Like Labs, Inc. ("Company," "we," "us," or "our") collects, uses, and shares personal information through our mobile application Favorited and related services ("Services"). It also explains your rights and choices with respect to your personal information.

If you do not agree with our policies and practices, please do not use our Services. If you have questions, contact us at [email protected].


1. WHAT INFORMATION DO WE COLLECT?

Information You Provide:

●      Contact information (e.g., name, email, phone number)

●      Account credentials (e.g., username)

●      Payment details (processed via Stripe)

●      Communications and support inquiries

Application Data (with your permission):

●      Mobile device data (e.g., OS, model, IP address)

●      Push notification preferences

Automatically Collected Data:

●      Usage and device information (e.g., IP address, browser type, location, usage patterns)

●      Cookies and tracking technologies (see Section 6)

Sensitive Personal Information:
 We do not collect or process sensitive personal information (as defined under CPRA and PIPEDA), except for limited security/fraud-prevention purposes.

Social Media Login Data:
 We may allow you to register using social media credentials (e.g., Facebook, Twitter). If you do, we collect certain profile data (e.g., name, email, profile photo) as permitted by your settings with that platform.


2. HOW DO WE PROCESS YOUR INFORMATION?

We process personal information to:

●      Provide and manage user accounts

●      Deliver requested services

●      Provide customer support

●      Improve and analyze Services usage

●      Enable user-to-user interactions

●      Maintain service integrity and detect fraud

●      Fulfill and manage orders

●      Protect our Services

●      Comply with legal obligations

●      Fulfill contracts and enforce our Terms

●      With your consent, where applicable

We do not use your personal information for automated decision-making that produces legal or similarly significant effects.


3. LEGAL BASES FOR PROCESSING (EU/UK Users)

We rely on the following bases under GDPR:

●      Performance of a contract – Account management and service delivery

●      Legitimate interests – Customer support, product improvement, fraud prevention

●      Legal obligation – Responding to legal requests, complying with laws

●      Consent – Marketing communications, optional features

●      Vital interests – Emergency or safety scenarios

In instances in which we rely on consent as our basis for processing, you may withdraw your consent at any time by visiting your account settings or clicking the unsubscribe link in our communications. Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal. Once withdrawn, we will stop using your data for the specific purpose, unless another legal basis applies.


4. DO WE TRANSFER YOUR DATA INTERNATIONALLY?

Yes. If your data is transferred outside your home jurisdiction (e.g., from EU/UK/Canada to the US), we apply appropriate safeguards such as:

●      Standard Contractual Clauses (SCCs)

●      Transfers to countries with adequacy decisions

●      Binding Corporate Rules (where applicable)

You may request information about these safeguards via [email protected].


5. WHO DO WE SHARE YOUR DATA WITH?

We share your data with:

●      Service providers (e.g., analytics, cloud storage, payment processors)

●      Affiliates and partners (where required to provide services)

●      Legal authorities (when required by law)

●      Other users (if you post publicly or interact socially on the platform)

All vendors are contractually bound to process data only on our instructions and protect it under applicable laws.


6. DO WE USE COOKIES AND SIMILAR TECHNOLOGIES?

Yes. We use cookies and similar tools for analytics and functionality. You can manage or withdraw your cookie preferences at any time through our cookie settings portal or by adjusting your browser settings. You can also opt out of interest-based advertising at http://www.aboutads.info/choices/.


7. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal data as long as necessary for the purposes described here, or as required by law. Retention varies by category:

●      Account identifiers: retained while account is active

●      Transactional records: retained for statutory purposes (e.g., tax)

●       Enforcement info kept for 1 yr. (chat logs,  video or images reported that had enforcement action take on it)

●      Inactive accounts: retained and anonymized or deleted within a set period

You may request more detail in app or via our DSAR form.


8. HOW DO WE PROTECT YOUR INFORMATION?

We implement industry-standard security measures to protect your data. While no method is 100% secure, we continually assess and improve our protections.


9. CHILDREN’S PRIVACY

We do not knowingly collect data from anyone under 13. If we discover such data has been collected, we will promptly delete it.


10. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have the right to:

●      Access, correct, or delete your personal information

●      Object or restrict processing

●      Data portability

●      Withdraw consent (where processing is based on consent)

●      Lodge a complaint with a data protection authority

You can exercise your rights by:

●      Logging into your account to update or delete information

●      Submitting a request via our DSAR

●      Emailing us at [email protected]


11. DO CALIFORNIA RESIDENTS HAVE ADDITIONAL RIGHTS?

Yes. Under the CPRA:

●      We do not sell or share personal data as defined under CPRA.

●      We provide a detailed chart of personal information collected, including categories, use purposes, and retention criteria.

●      If our practices change, we will include a "Do Not Sell or Share My Personal Information" link on our homepage and update this notice.

You may designate an authorized agent to make a privacy request on your behalf. We may require the agent to provide proof of their authority and may also ask you to verify your identity directly with us before processing the request. California Civil Code Section 1798.83 ("Shine the Light") permits California residents to request disclosure of categories of personal information shared with third parties for direct marketing. To make such a request, email [email protected].


12. DATA PROTECTION OFFICER (EU/UK Users)

If you are in the EEA or UK, you may contact our Data Protection Officer (DPO) at [email protected].

 


13. CONTENT REPORTING & USER RIGHTS UNDER OSA AND DSA

We provide a public reporting mechanism that allows both users and individuals who view publicly accessible content to report illegal or harmful material. You do not need to have an account to make a report.

We review these reports promptly and take action in accordance with applicable laws, including the UK Online Safety Act and the EU Digital Services Act.

Where required, we offer transparency about how content is recommended or moderated. Users have the right to challenge significant moderation decisions, including via independent dispute mechanisms if available.


14. CONTACT US

For any questions or requests:

●      Email: [email protected]

●      Mail: Like Labs, Inc., 201 Santa Monica Blvd, Ste 300, Santa Monica, CA 90401, United States


We may update this policy from time to time. Please check this page periodically for updates.